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How to Email a Potential Client

Now that you have a demo to show a potential client, you’re ready to send them an email introducing your digital agency.

The ultimate purpose of this email is to get a response.

You can’t get a response if they never open the email. They’ll never open the email if the Subject line does not spark their interest or it seems like spam.

So, the first step is to write a Subject line that will get opened. One of the best performing Subject lines for a digital agency is:

Company Name’s Digital Marketing Game Plan

It immediately sparks the client’s interest with their company name. And, every company today is looking to bring in more clients or customers through some form online marketing.

To use the term Game Plan suggests there is strategic value in the email that will help them accomplish their business goals, which in turn entices them to open it.

Email introduction

Once they’ve opened it, you want to talk about how you found their site, for two reasons:

  1. It makes the email feel authentic and not-spammy
  2. Adds a level of personalization by making it about their business

You can say something like:

I found your site while looking for xyz the other day and wanted to share a digital marketing strategy I started working on for your company, [Company Name].

Authority and Credibility

Next, you want to establish authority and credibility.

This is tough for people who are just starting out. They think that they need to be the experts. They need to be the designer, developer, and marketer.

This is the wrong perspective when running a digital agency, specifically for generating cashflow.

If you plan on using Truhost to outsource your client work (which you should), you can use our credibility as your own.

We have a phenomenal group of designers, developers, and digital marketers on our team that are ready to work with you.

You can say something like:

This strategy is built on our own experience of what works. Our team helped one small business, like yours, generate over 6 figures in revenue (and growing) through their website alone. If you’d like I can put you in contact with them as reference.

This paragraph immediately establishes authority by demonstrating a real scenario where our team (now your team) helped a small business like them. It also adds credibility because of our (now your) ability to provide a reference.

Linking to the Demo

Now, it’s time to show them the demo. Having a professionally designed site is always the first step of any effective digital marketing game plan.

All the marketing in the world won’t help, if their site doesn’t get users to take the right actions, whether that be signing up for an email list, filling out a contact form, or purchasing a product.

The action a user will take will vary on the business you’re trying to target.

Here’s where you can say something like:

Like I mentioned, we already started working on your Digital Marketing Game Plan. Typically, our first step is to optimize the design of your site to get users to (replace this with the specific action the user should take for their business). You can view the demo here:

[demo url]

Full Example

Ok, so all together it would look something like this:

Subject: Company Name’s Digital Marketing Game Plan

Email Body:

Hi [Name],

I found your site while looking for xyz the other day and wanted to share a digital marketing strategy I started working on for your company, [Company Name].

This strategy is built on our own experience of what works. Our team helped one small business, like yours, generate over 6 figures in revenue (and growing) through their website alone. If you’d like I can put you in contact with them as reference.

Like I mentioned, we already started working on your Digital Marketing Game Plan. Our first step is to optimize the design of your site to get users to fill out your contact form. You can view the demo here:

[demo url]

The content and images are simply placeholders for now, but you should be able to get a sense of the value we can provide for your business. Everything in this demo is 100% customizable and can be changed to your liking.

Thank you for your time and let me know if you’d be interested in the rest of your Digital Marketing Game Plan.

Thanks,

[Your name]

[Your digital agency]
[yourdigitalagency.com]

 

    John

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